Created by Fernando Salas, a legend among hairdressers around the world, White Sands remains to this day a family-owned corporation based in California. For many years White Sands has been the go-to styling product for hairdressers, make-up artists, and stylists in Hollywood, and the incredible results can be seen everywhere – from commercials to acclaimed TV shows to huge movie blockbusters!
There’s nothing in the world like the beauty of healthy hair.
Its vitality, color and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. We call it “Joi”.
Joi is at the heart of everything we do.
Our salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Our joi extends beyond product to the global salon community, which we have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is our promise and our commitment.
Hailing from San Francisco, Hanz de Fuko was born in 2009 out of a desire to create unique styling products for the one-of-a-kind individual. The best selling Claymation is renowned for its super strength and matte finish, combining the holding power of wax with the pliability of a clay.